In this talk, Richie Hardcore examines some of the ongoing and problematic behaviours of men, and how our current ideas of masculinity perpetuate this. By pinpointing cultural influences that have generated unhealthy concepts of masculinity, Richie shows how we can unlearn these behaviours, and begin to nurture a healthy masculine identity in our society.  Richie Hardcore is a board member at White Ribbon New Zealand, Ministry of Social Development 'It's Not Ok' Champion, working to end men's violence against women.