A common question from many parents is ‘when do we talk to our kids about sex?’, thinking that it may be a ‘one off’ awkward conversation about the birds and the bees. However our hypersexualised culture forces us to change our approach. We can either be one step ahead, or let culture frame the way our kids think about sex. Perhaps a better question to ask is ‘what sexualised messages do I need to counteract, so that my child will have a positive attitude towards their body, sense of self, relationships and sexuality? ‘