URSTRONG is a friendship program for children led by Dana Kerford her team of presenters. It all began in 2009 when Dana developed and launched the first-ever GirlPower friendship program, teaching students how to foster a community of kindness and support. Then later in 2014, after extensive research on the social dynamics of boys, Dana launched a brother program called GoodGuys – the first-ever friendship program for boys.

This website offers a host of resources to help support children through the ups and downs of friendship.